Hip-Hop mogul Sean “Diddy” Combs is backing up claims to support young entrepreneurs with a $100,000 donation to help fund startup businesses for urban youth across the country.
Diddy was honored on Sunday (February 13th) during the 2011 Annual Bryan-Michael Cox Pre-Grammy Brunch at the Four Seasons hotel in Beverly Hills, California.
The annual event was organized by Cox, SESAC and 100 Urban Entrepreneurs, a non-profit organization dedicated to serving urban youth and developing future business leaders.
Diddy was so moved by the stories of the budding moguls in the 100 Urban Entrepreneurs program that he has personally committed $100,000 to the non-profit organization.
“”Puff challenged me early on by asking, Son, do you know how hot you really are? I walked away wanting to make even greater music,” Cox said. “Minorities are fundamentally at a disadvantage because many lack the access to financial resources and mentoring opportunities to start sustainable businesses.”