Steve Stoute Archive

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Steve Stoute Interviews Nas at SXSW

Nas speaks candidly about past beefs, songwriting, and more in this conversation with Steve Stoute

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INFLUENCERS in-depth Series / STEVE STOUTE

Steve have been doing this for a minute….

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Podcast: aK Weekly #18 “Power to the People”


This week the KIDZ talk women’s rights, Libyan freedom, Carmelo in the city, Buju’s day in court and more!

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Topics Discussed:

News
Offensive Anti-Abortion Ad in SoHo http://bit.ly/dShPbk
Dead Baby Linked to Oprah’s School http://bit.ly/gQ7tE0
Woman Beats Roommate Over Thin Mints http://bit.ly/hmmWMl
Malcolm X’s Daughter Arrested http://bit.ly/f64yzD
Ghadafi Vows to Fight to ‘Last Bullet’ http://bit.ly/fOQ9WC

Music
Steve Stoute Writes Letter to Grammys http://bit.ly/dGQdae
Buju Banton Found Guilty of Cocaine Conspiracy http://bit.ly/eoHwbY
Dr. Dre/Em – I Need a Doctor Video http://bit.ly/hj0JXz

Sports
Carmelo Anthony Becomes a Knick http://bit.ly/gn1qVi

Shameless Plugs/Honorable Mentions
XXL Freshman Class Cover Revealed http://bit.ly/elaXZ7
Apple – March 2nd Announcement http://bit.ly/eOX8F2
Lupe Fiasco – All Black Everything http://bit.ly/eOHdIG
Fat Joe ft Raekwon – Pushing Keys http://bit.ly/ganhKc
Raekwon ft Ghostface/Rick Ross – Molasses http://bit.ly/eviwKE

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Justin Bieber, Eminem Grammy Snubs Prompt Open Letter From Brand Manager

While he raises some interesting points I can’t say I fully agree. The Grammys has prided itself on not necessarily being all about what’s popular but about musical integrity. Yes it’s failed at times but I’m not about discrediting artists (see: Esperanza Spalding) in order to make a point.

Ad man, brand manager and occasional consigliere to many of hip-hop’s most powerful stars, marketing mogul Steve Stoute took out a full page ad in Sunday’s New York Times Style Section blasting the Grammy Awards, its parent organizational, The National Academy of Recording Arts and Sciences (NARAS), and its president, Neil Portnow, for what he feels is both increasing irrelevance and possible malfeasance.

“Over the course of my 20-year history as an executive in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly lost touch with contemporary popular culture,” he wrote in the ad, which took the form of an open letter. “The awards show has become a series of hypocrisies and contradictions, leaving me to question why any contemporary popular artist would even participate.”

In particular, Stoute focused on the relatively recent snubs of Eminem, Kayne West, and Justin Bieber, all musicians he believes have been unfairly beaten for awards by inferior artistic and commercial acts.

“We must acknowledge the massive cultural impact of Eminem and Kanye West and how their music is shaping, influencing and defining the voice of a generation,” Stoute wrote of the two hip-hop superstars, adding of Bieber, “How is it that Justin Bieber, an artist that defines what it means to be a modern artist, did not win Best New Artist?”

While acknowledging in his letter that the most popular acts aren’t always deserving of awards simply on the basis of their commercial success, of particular focus for Stoute is the seeming dichotomy between musicians the award ceremony chooses to honor and musicians the ceremony asks to perform.

Read more–>http://on.mtv.com/geMNrD

(MTV News)